Marvel's Worst Scene Remains Proof That Franchise-Building Is ImperfMarvel's Worst Scene Remains Proof That Franchise-Building Is Imperfectect
The cinematic universe is a fancy title that describes a complex and long-winded method of building a franchise of marketable faces and names. That process is difficult, risky, and can often be clumsy or soulless, but the Marvel cinematic universe is one of the most successful iterations of this concept. Still, as more big box office draws fall under the same handful of studios, there is always the occasional pileup as ideas come together....