Among Usplayers can unlock a special pet through Twitch during the month of December. Although the unlock method will take about half an hour, the unlocked pet is completely free to use in games ofAmong Usonce it becomes available later this month.
Although playingAmong Usis completely free, players normally have to pay for access to pets. Pets offer no gameplay advantage, but bring an extra bit of personality to the game. Some of the game’s cuter pets include adorable alien dogs and miniature versions of the playable crew members, inspiringadorable fan projects depicting crewmates alongside their pets. On the other hand, some pets are more menacing in nature, fitting for a game where murder can happening at any time. No pets to date have been designed as corporate promotions- until now, that is.
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Among Ushas partnered with Twitch to offer a pet based on Twitch’s Glitch logo. In particular, the partnership focuses on Twitch Rivals, the series of competitive streaming events that hashistorically seen some streamers use controversial tactics. The pet is offered as a reward for engaging with the Twitch RivalsAmong Ustournament series that is currently ongoing. Once viewers have watched the streams for a total of thirty minutes, they will be able to claim the free Glitch pet. Unfortunately, the pet will not be available to use until later in month, but there’s nothing stopping viewers from claiming it now.
On top of the free pet promotion, December is an exciting time forAmong Usfans for other reasons. For example,a newAmong Usmapwill be revealed at The Game Awards on December 10th. Developer InnerSloth is also refining the game with additional language support and a range of bug fixes. Most importantly, its fanbase continues to grow, with events like the Glitch Pet promotion giving fans a chance to support both the game and their favoriteAmong Usstreamers.
Some may be concerned thatAmong Usis beginning to implement third-party branded content. This could, in theory, give rise toAmong Usgames filled with all kinds of corporate imagery. Although branded cosmetic options are nothing new in games, fellow viral sensationFall Guysrecently made waves by running acharity bidding war to choose brand partnerships, driving a huge wave of charitable donations. Given the prominence ofAmong Us, its developers could choose to do something similar, but in light of the Twitch Rivals promotion it appears they are not taking this approach.
To be fair,Among Usis a free game on mobile with cosmetic purchases, and costs only $5 on PC. This means the game’s developers may need a way to increase their revenue without charging more to play the game. After all, analytics data shows thatAmong Usisn’t a top-grossing mobile game. If the alternative is to make players pay to accessAmong Us, then promotions like the Glitch Pet seem like a fair compromise.
Among Usis available for PC and mobile devices.
