The influence of professional gamers and other streaming personalities has grown exponentially throughout the last decade. Trendsetters like Tyler “Ninja” Blevins have shattered the barrier between “Internet fame” and genuine, mainstream celebrity. ButTwitchand YouTube’s business models have their drawbacks, likely needing serious changes in the coming years. One potential catalyst for change is competition, and the forthcoming streaming platformGalaxiscould shake things up.
One hallmark of Galaxis is a streamlined copyright licensing system that automatically deducts proceeds from the channel using materials, according to CEO Max Gallardo, which could aleviate many of thebulk copyright strike content bansthat have plagued creators. That alone could make waves in the industry, but arguably the platform’s largest change is in how it approaches corporate contracts. Game Rant spoke with Gallardo about the features he hopes will set his streaming platform apart from current industry giants YouTube and Twitch.
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Avoiding the Content Crush
“The more content there is though, the thinner the ad dollars are stretched. Everybody is rushing for the same metro gate, struggling to make it through that tiny hole. It’s really hard for everybody to make it at once, because they are competing with each other and knocking each other out of the ring.”
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This would allow streamers to budget more personal time, mental health breaks, and might help alleviatecreative burn-out among streamers. It could also help improve the general quality of content. Gallardo’s metro-gate crush metaphor suggests the only winning play is to aggressively broadcast, prioritizing volume over quality. Streamers succeed on the strength of their personalities as much, if not more, than their abilities. Having more time off to plan out content - or simply rest between work - would likely result in more engaging streams overall.
Seeking Funding
Gallardo’s vision for a streaming platform is nothing if not ambitious, but Galaxis isn’t up and running yet, and delivering on its big ideas will not come cheap. Consequently, Gallardo said the company is currently seekinga round of investmentsin preparation for its potential launch early next year.
Galaxisis currently seeking funding to fuel its prospective Q1 2022 launch.
