The fast food restaurant chain Kentucky Fried Chicken capitalizes on the launch ofGod of War Ragnarokwith an extremely well-placed ad.God of War Ragnarokmarks the end of the Norse saga of this long-running franchise. Developer Santa Monica Studio recently mentioned thatKratos’ Norse adventure could have been a trilogy, but the developer instead decided to finish the story in two games.God of War Ragnarokwas officially released today on PlayStation consoles, and it’s one of the highest-rated games of the year.Ragnarokis also thehighest-rated first-party PS5 gameon Metacritic. OnlyElden Ringhas a higher score on Metacritic thanGod of War Ragnarokin 2022, and the two games will probably go head-to-head for various game of the year awards. Now, it looks like KFC made great use ofRagnarok’s hype through a perfectly placed ad.RELATED:God of War Ragnarok Devs Were ‘Freaking Out’ Just Before ReleaseKFC UK has shared an image from a train station showing its ad next to the one forGod of War Ragnarok. The image features an arrow pointing towards the game with the words “and that’s why there’s KFC delivery.” It’s a clever way to highlight KFC’s delivery service as fans may want to order food while they playGod of War Ragnarok. As expected, the KFC Twitter account seems extremely proud of this incredibly well-placed ad.
The story ofGod of War Ragnaroktakes around 20 hours to beat, but it looks like the full game with all the side content can take around 50 hours to complete. So, some fans will likely spend several days playing the game, which means more business opportunities for KFC.
Developer Santa Monica Studio released aday one update forGod of War Ragnarokalongside its official launch. This patch updates the game to version 02.00, and it’s primarily aimed at fixing several bugs present in the game to ensure a smoother gameplay experience. The latestGod of War Ragnarokupdate also makes other changes such as improvements to the UI, accessibility features, and the audio mix.
In addition to extensive marketing as seen in the image, Sony is also doing a cross-promotional activity with a first-party game to celebrate the release ofGod of War Ragnarok. Starting today, players can download free Kratos, Atreus, and Freyacostumes inSackboy: A Big Adventure. Fans should note that all skins are simply cosmetics and they will not have any impact on the gameplay.
God of War Ragnarokis out now for PS4 and PS5.
