Myth recently left Twitch, where his channel has 7.4 million followers, to sign an exclusive streaming deal withYouTubeGaming. He explained why he left Twitch in a video posted to hisYouTubechannel on July 11.
Myth started streaming on Twitch in 2016 playing the now discontinued MOBAParagonand quickly became very popular when he began to stream well-known battle royaleFortnitein 2017. By the end of 2018, his Twitch channel had grown to over three million followers. He also played and streamedFortniteandValorantprofessionally forEsports organization Team SoloMidfrom 2018 until late 2021.
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The streamer revealed his main reason for leaving in the opening of his first YouTube live stream: the money. Although Myth has not stated the exact amount that YouTube offered, according to him, it was too good of an offer to turn down. Despite attempts to downplay the amount, Myth did a happy dance on stream when he talked about the offer. His secondary reasons are more focused on the creative direction of his channel. He said that he believes the YouTube Gaming team understands his vision, the direction he wants to move in, and what he brings to the organization. In addition, he noted that he understands the vision that the YouTube Gaming team has as well.
Myth isn’t the only prominent name to make the move from Twitch to YouTube.Former Twitch streamer Ludwig, known for streamingSuper Smash Bros.andDark Souls, had just over 3 million followers on Twitch before he moved to YouTube Gaming. Another big streamer who changed platforms is LilyPichu, who is known for her League of Legends content and music and had about 2.4 million followers on the streaming platform. The common threads that tie these moves from Twitch to YouTube together seem to be being appreciated and recognized, sharing a creative vision, and being well paid.
Although Twitch has been losing some big names to YouTube, it seems unlikely that these moves will significantly affect the platform. After all, there are still plenty of streamers like Ninja, Pokimane, and xQc attracting millions of viewers to the platform. Additionally,Twitch recently lowered the minimum payout thresholdneeded in order for streamers to withdraw money from their channel earnings. This move should help encourage smaller streamers to stick with the platform and could attract more new streamers, further boosting Twitch’s numbers.
While changing platforms might lose Myth some followers, it seems more likely that his true fans will follow him to the new platform. Viewers might also make the switch due to Twitch’s reputation for being ban-happy—many high-profile streamers have been banned in 2022, often with little transparency as to why. Regardless, this move seems to be a great choice on Myth’s part and one that will most likely boost his streaming career even further.
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