Twitteris rumored to be planning the launch of gold checkmark verification, which will cost as much as $1,000 a month. Since the acquisition of Twitter by Elon Musk, much has changed on the social media platform. Musk’s changes to the platform have included efforts to further monetizeTwitterthrough subscriptions. The blue checkmark subscription was just the start of Musk’s plans, however, and now he’s ready to launch the next step of Twitter’s subscription efforts.
In November 2022Elon Musk revealed his plans for Twitter’s new verification system, which he planned to launch immediately. A November 25 tweet from Musk explained that he planned a gold checkmark for companies, a grey checkmark for government, and a blue checkmark for all individuals regardless of whether they’re a celebrity. The launch didn’t go as planned, however, and plans have since changed. The gold checkmark could be coming back, but not in the way Musk initially described it.
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Supposed leaked emails from Twitter indicate that the social media company is contacting organizations to see if they’re interested in purchasing a golden verification checkmark. Twitter’s emails reportedly say it’s “opening the gates” for its Verified Organizations early access program. Entering the program costs $1,000 per month, plus an additional $50 to include affiliation badges for associated Twitter handles. Twitter does offer one free month of free affiliations, however.
Many Twitter companies already have gold checkmarks on Twitter, including Electronic Arts, Activision, PlayStation, Xbox, Nintendo, and many more just in the video game industry. However, this is likely due to Twitter’s legacy policy of enabling gold checkmarks for corporate Twitter accounts by default. It’s unclear which, if any, of these accounts have signed ontoTwitter’s $1,000 early access program, or if they will eventually.
Twitter’s biggest issue remains thecontroversial decisions that Elon Musk madeonce taking over the platform in 2022, allowing many controversial figures back onto the platform and rolling back rules against hate speech. Yet while advertising on Twitter has fallen dramatically, few organizations have outright left the social media platform. Whether $1,000 a month to retain a golden checkmark is too much for these organizations is whatTwitteris testing next.
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