A new job listing suggests Sega is planning to work more closely with influencers and content creators to promote theSonic the Hedgehogfranchise. As one of the most storied franchises in gaming, theadventures of Sega’s flagship mascothave garnered a massive fanbase of players around the world. Despite the iconic status of the “Blue Blur,” recent years have not been kind to the franchise with the series' reputation taking a nosedive after games likeSonic Forcesand the notoriousSonic ‘06. Now, Sega is reportedly looking at a new method to promote the franchise.
Throughout the franchise’s more than 30-year-long history, Sega has tried no shortage of different approaches towards marketing the belovedSonic the Hedgehogfranchise. From TV series and toys to the recent success of theSonic the Hedgehogmovies, Sonic has been featured in a wide variety of different media from Sega. Sonic would even debut as a Virtual YouTuber in 2021 following the explosion in popularity of VTubers throughout the previous year. Now, Sega’s newest approach toSonic the Hedgehogwould see the company teaming up with influencers.
RELATED:Sonic the Hedgehog is Getting An Official Tarot Card Deck
A new job listing from Sega is looking for an “Associate Influencer Manager” to work with the company towards the promotion ofSonic the Hedgehog. The position would feature a heavy collaboration between Sega and social media influencers, using their platform to market the massively popular video game franchise. The job listing also suggests Sega is potentially looking to includeSonic the Hedgehogcontent creatorsas a part of future events, working closely to promoteSonicon platforms like YouTube and Twitch.
The push towards including content creators inSonic the Hedgehog’s marketing strategy comes as gaming companies have increasingly stressed the importance of social media. Many of the biggest franchises feature active social media accounts, often interacting with fans and sharing new media and art for passing milestones on platforms like Twitter and Facebook. TheSonicfranchise already features an active Twitter account that often interacts with other gaming accounts, includinghumorous engagements with other popular games likeAmong Us.
While theSonicfranchise has struggled throughout recent years, the long-running series has looked to rebound with the success ofSonic Frontierslate last year.Frontierswould see success following its release, quickly becoming thefastest-selling main-seriesSonicgame in Japanless than two weeks after launch.Frontiershas maintained its position in the months since, recently passing three million units sold worldwide. A new approach geared towards social media and content creation could prove to be a major boon forSonic the Hedgehog’s success in the future.
MORE:Sonic Frontiers’ Ending Teases the Return of a Fan-Favorite Game Style
